Read online: The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value

The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value by Marco Bertini, Oded Koenigsberg

• The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value
• Marco Bertini, Oded Koenigsberg
• Page: 168
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780262044349
• Publisher: MIT Press

Download The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value

Free pdf book download link The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value in English 9780262044349 by Marco Bertini, Oded Koenigsberg

How some firms are rewriting the rules of commerce by pursuing “ends”—actual outcomes—rather than selling “means”—their products and services.Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.Bertini and Koenigsberg explain that advances in technology have made it possible for firms to collect “impact data” that tells them when and how customers use their products and how those products perform, and that firms can draw on this data to turn products into seamless services. New revenue models will enable transparency, accountability, and efficiency. Bertini and Koenigsberg offer real-world examples of how companies in healthcare, transportation, education, and other sectors are already playing “the ends game,” describing, among other things, the successes of Dollar Shave Club, Rent the Runway, and “pay as you fly” insurance for drone flights. Finally, they outline the challenges in adopting these new models, offering guidance on such issues as criteria for defining an outcome, concerns over data collection, and internal organizational obstacles.

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Unavailable. The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. Currently unavailable on Scribd  Buy The Ends Game: How Smart Companies Stop Selling
Buy The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value Management on the Cutting Edge Hardcover  World Debt Reaches Record $281 Trillion - Bloomberg
World debt reached record $281 trillion at end of 2020: IIF Governments, companies and households raised $24 trillion last year to offset the They may have little choice but to keep borrowing in 2021, said Washington-based global debt markets have started selling off, pushing up sovereign yields. Strategic Intent - Harvard Business Review
Most leading global companies started with ambitions that were far bigger that many executives feel trapped in a seemingly endless game of catch-up, motivating people by communicating the value of the target, leaving room for As with strategic intent, top management is specific about the ends (reducing product  The Ends Game: How Smart Companies Stop Selling
Buy the Paperback Book The Ends Game: How Smart Companies Stop Selling Products And Start Delivering Value by Marco Bertini at Indigo.ca, Canada's  Ep96: Stop Selling Your Products, Start Delivering Value with
He is a co-author of the book “The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value,” MIT Press, which  MIT Press on Twitter: "Cover reveal! The latest entry in our
Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value" from @ProfMBertini (@ESADE) & #OdedKoenigsberg 

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